If you don’t have dealers this makes sense, but would you want a bike delivered for test riding rather than heading to your local dealer? Part of the experience for me is visiting the showroom.
Around here it’s not so much fun visiting dealers, I always feel like I’m intruding on them, breaking up their chats… I like the idea of not having to deal with dealers, however I’d still need to have the bike serviced. Maybe I’m just moving into my grumpy old man phase.
Also I don’t know if it’s the angle of the photo but that rear sprocket looks huge.
There’s a place on here for people to give their views on dealers, should you feel so inclined. 
If Norton make the transport back to and from their HQ for servicing or warranty work free, then it would certainly help with any decision for me on whether to buy one of their bikes. Otherwise it is not something I would consider until they have an effective dealer network.