In case you’re interested… not really my bag
(Though I’d never refuse a1200cc v4 if they were giving it away)
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The best thing about a Norton was the logo on the tank.
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Yeah, Isn’t the whole point of taking over a classic brand the history of the marque?
Basically, the badge?? 
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Yes buying the badge is definitely a good start. However, you still need to create and produce a quality machine, backed up by a good dealer network. Not sure Norton has achieved that yet.
The black and white website probably doesn’t help, but the new motorcycles look about as boring as the new badge…
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Who the hell are ‘7 Rorton’?
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Saw them at Scottish Motorcycle Show today - they do look better in real life, but not much heritage in the designs.
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Just been reading about the new Nortons - designed by Simon Skinner working closely with Gerry McGovern - the man who gave us the MGF (very good), Land Rover Freelander (good), all modern Range Rovers (Hmmm) and the new Jaguar design prototype (oh dear)… 
The designs are intended to mark a new modernity for the brand, but would you not want to echo the heritage of an original British motorcycle brand? Why else would you buy the name? It’ll be interesting to see how it goes.
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Could be a case of buy first whilst name was going, work out what to do later. Though maybe the new Norton is taking a leaf from Triumph’s playbook. If my quick bit of online research is correct, the first bike from the current Triumph company was the Triumph Trophy a triple cylinder sports-tourer. I also believe I read a while ago that there was a deliberate decision to distance themselves from the chequered history and reputation of the Triumph brand by starting with something different to build up a new reputation.
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